Our Core Values

Sustainability:

The seafood industry in Atlantic Canada has learned some important lessons the hard way. With the collapse of the cod fishery, we have seen firsthand what poor resource management and over fishing can do.  It can have devastating effects on the ecosystem and the communities that rely on it for their livelihood.  As a result, the fishermen, plants and various government agencies now work closely together to assure proper management of all the fisheries that take place in our waters.  FKS feels strongly that we, as humans, need to manage all of our resources prudently.  FKS aims to focus on species and fisheries that adhere to sustainability practices.  All of our plants have one or are working towards one of the following designations: MSC, Ocean Wise, BAP, SeaChoice, Friend of the Sea.   It is important to us at FKS that the legacy we leave our grandchildren is better than what we enjoy today.

Community:

Atlantic Canada was built by small communities.  Many of these rural out port communities are built around the seafood industry.  Our seafood plants are often the largest employer in these towns.  By producing the seafood that we sell, FKS is supporting these small communities, helping them thrive.  The presence of FKS provides jobs to these communities that are so important to the region.  The added benefit to FKS is that our plants produce seafood fresh from the wharf where it is landed.  This means the seafood is fresher, allowing FKS to offer our customers a finished superior product. It has been frozen once and shipped to your table rather than shipped half way around the world and back to be produced and re-frozen.  We support “local.” It leaves a smaller carbon footprint on the environment that is fresher and tastier.

Honesty and Integrity:

FKS is committed to providing only 100% net weight, unadulterated seafood products.  FKS refuses to compromise the quality or integrity of our products in order to achieve the lowest price point.  (FKS will not play the short net-weight, or water-added game.)  Although this can often drive down the cost of items superficially we believe that our customers would rather not pay for water.  Our customers trust our honesty and rely on our integrity to be assured that the items we sell them are exactly what it says on the label. 

Loyalty:

FKS is extremely loyal to its customers and suppliers.  No matter what the scenario, FKS always looks after existing customers.  For FKS, taking a financial loss to honor a commitment to a customer is an acceptable tradeoff.  When a customer puts their trust and confidence in FKS we reciprocate that trust with a commitment to make sure the customer is always taken care of.   This is the reason many of our customers rely on us year-after-year. 

On the supply side, FKS remains supportive of those suppliers that have been supportive to us over the years.   After all, the items that FKS sells are only as good as the raw material that it comes from.  When market conditions have made business difficult for our suppliers we have always tried to help them out where we can.  When market conditions become favorable for FKS we pass on some of that good fortune to our suppliers.  As a result, many of our suppliers are willing to be there for us when we need them.