Our Core Values

Community

Atlantic Canada was built by small communities, with many of these rural out-port communities built around the seafood industry.

Our seafood plants are often the largest employer in these towns.  Fisher King’s presence and business helps to provide jobs to these communities that are so important to this region.

The added benefit to Fisher King is that our plants produce seafood fresh from the wharf where it is landed. This means the seafood is fresher, allowing us to offer our customers a superior finished product. It is frozen once and shipped to your table rather than shipped halfway around the world to be produced and re-frozen.

Honesty and Integrity

We are committed to providing only 100% net weight, unadulterated seafood products. Fisher King refuses to compromise the quality or integrity of our products in order to achieve the lowest price point.

Although this can often drive down the cost of items superficially, we believe that our customers would rather not pay for water. Our own customers trust our honesty, relying on our integrity to be assured that the items we sell them are exactly what it says on the label.

Loyalty

Fisher King is extremely loyal to its customers and suppliers. No matter the scenario, we always look after our existing customers.

For Fisher King Seafoods, taking a financial loss to honor a commitment to a customer is an acceptable tradeoff. When someone puts their trust and confidence in us, we reciprocate that trust with a commitment to make sure they are always taken care of.

This is the reason why our customers trust and rely on us year-after-year.

On the supply side, Fisher King remains supportive of those suppliers that have been supportive and loyal to us over the years. After all, the items that we sell are only as good as the raw material that it comes from.

When market conditions have made business difficult for our suppliers, we have always tried to help them out where we can. When market conditions become favorable, we pass on some of that good fortune to our suppliers.

As a result, many of our suppliers are willing to be there for us when we need them.